Advantages of having your own domain
When we are owner of a business, we have two options to carry out the comunication online with customers, providers or even the internal business comunication:
- Have an own domain. The e-mail accounts will be associated with our business name too, as well as one website with a quality web design. For example: we could have the website www.aleuka.com and email@example.com e-mail account.
- Use free domains. The e-mail accounts will be associated with the company that gives away domains and the website too. For example: for Aleuka business we will use www.freebusiness.com/aleuka/ and e-mail account could be firstname.lastname@example.org.
The only advantage of using free domains is that they have no economic cost.
The advantages of obtaining your own domain are multiple:
IDENTITY AND CREDIBILITY
Business with his own domain may have a web design into a customized domain and customized e-mail accounts, what becomes owner of this virtual property. When businessman gives you a visiting card with his own domain or e-mail account, provides more reliability to customers.
Visitors no longer see you as a person who takes the company from home, but as owner of an established company and professional. The first impression is very important.
It is much more likely that a company seeking partners to contact you if you have your own domain, as it gives much more credibility a company with its own domain and website: www.miempresa.com, a type with a domain www.proveedor.com/customers/MYCOMPANY.
If we use free domains and then decided to get our own domain, we might meet with difficulties in moving me E-mail addresses, what happens to all customers who had the old address? And with the publicity we have done?
RECOMMENDATIONS TO GET THE TIME DOMAIN
The domain must be registered in your name.
It is very important that the company that provides you the domain you register with your name.
If in the future you wish to take your domain with another registrar, it would be possible. In the event that the domain is not in your name, you could lose the domain.
The domain name is very important, because their customers will have to write in order to access its website, will be the name you will be known on the Internet.
Therefore, it is important that the domain is attractive, easy to remember and simple (which does not lead to spelling errors).